Building your Personal Brand

Building your personal brand is absolutely necessary if you’re a professional who hopes to get ahead in the global job market. From freelancers to corporate employees, this process will help you stand out and beat the competition. Be sure to focus on creating expert content, establishing a quality visual design, and staying recognizable in your niche.

Establish Yourself As An Authority

One of the best ways to find more work is by making yourself appear more credible online, even when you don’t feel ready. Your professional experience and education create the perfect starting point for any expertise you choose to share with the world. Whether you design websites or train dogs, establishing yourself as an authority is the key to building a personal brand and becoming more successful.

There are several ways you can show your expertise online and in-person without taking too much time away from your current endeavors. Giving speeches and presentations is a great way to share your knowledge in front of a captive audience. Even if you don’t feel prepared to write a quality speech that provides value to listeners, you can still hire someone else to write it for you. The key is to create content (whether free or paid) that shows off your expertise, drives visitors to your website, and develops your personal brand.

If speeches aren’t your thing, maybe you’ll consider developing an online course or in-person workshop. This is another convenient way to establish expertise, as you may actually be paid for the content your produce. Whether you teach the basics of investment banking or how to manage a large farm, your educational content shows potential clients that you’re better than the competition.

A Consistent Visual Design

Your visuals are a core part of what makes your personal brand recognizable. Whether you sell organic honey or offer computer repair services, your business deserves a quality visual brand. Even as an individual looking for employment at a major company, your visuals keep you memorable. With a presence on LinkedIn and a professional Twitter account, your consistent visual design will help you create a strong personal brand.

If you aren’t a graphic designer, it helps to hire a professional who fully understands the ins and outs of designing a brand. As a client, your job will be to think about your business’s values and communicate your expectations. One important tip for using visuals in your brand identity is to not only consider the logo. Although a strong logo can be the key to your personal brand, you can take advantage of visuals in other ways. Infographics, mailers, and business cards each keep your content in front of viewers. When the design stays consistent, you’ll have instant recognizability and social media reach in no time.

What Are You Known For?

As a professional, it’s important you stand out from the competition. Large companies and individual freelancers alike understand the importance of staying memorable. One way to start the process of building your personal brand is to determine your emotional appeal, which helps you establish yourself as a relevant business professional. Whether you’re a finance consultant or a musician, you need to understand what you bring to the table to build your personal brand.

Consider how you’re different from other professionals in the same industry and focus on your specific niche. For instance, you’re not just a lawyer. You’re an approachable family lawyer with 20 years of experience. Additionally, maybe you’re an impressionist landscape painter instead of just an artist. The point is to communicate exactly how you benefit your clients and why they should either do business with your or remember your name for later. Standing out in the crowd is easy when you build a personal brand that’s both recognizable and interesting. All in all, these tips are sure to help you stay memorable and relevant in your industry.

Adam Richards

About Adam Richards

Adam Richards is a semi-retired business professional originally from Bangor, Maine. He spent the majority of his career in sales and marketing where he rose to the marketing lead of a Fortune 1000 company. He then moved on to helping people as a career counselor that specifically helped bring families to self-sufficiency through finding them rewarding careers. He has now returned to Bangor for his retirement and spends his free time writing. This blog will be about everything he learned throughout his career. He'll write on career, workplace, education and technology issues as well as on trends, changes, and advice for the Maine job market and its employers.