When it comes to building a business like a restaurant, most owners are cognizant that the market can be dynamic and complex. At the same time, there have been several successful ventures that have actually just gone out and accomplished what they wanted to in terms of food without paying attention to the vagaries of traditional pundits. Pundits, or consultants, are, after all, typically no better than the market on average.
At the same time, from a macro perspective, many of these successful restaurant entrepreneurs have benefitted from a continuing urban shift that has seen the number of city residents per restaurant in large US cities grow bigger and bigger. In other words, the market in urban areas over the past 30 years was capable of handling more restaurants in any given urban space. Therefore, for some people, marketing using traditional statistics didn’t matter because the pie was gradually getting larger.
Still, with some of that growth now flattening out, there are traditional methods of marketing a restaurant that can bring your group finite results. Here are some ways to market a restaurant that have been fairly successful:
Go farm fresh:
A marketing option that has become a real phenomena is the idea that your food is better when you are receiving it directly from the farm and it is fresh. Many restaurants are able to charge a premium for dishes that are created using this philosophy and set of buying practices. The key to success here is to know your market and whether or not it will bear a complete commitment to stocking your food that way.
You can also do well by getting involved with fair trade ingredients and let your customers know about the benefits of using fair pay to help stabilize and make both the environment and regional food markets better.
Be environmentally friendly:
One of the more annoying realities of getting fast food or take-out is that the storage containers that restaurants use tend to biodegrade after 10,000 years instead of behaving a bit more like the patrons would expect it to. Fortunately, there are several companies that are stocking bamboo plates and other items that companies can use that will biodegrade rather rapidly.
When it comes to getting new customers, after everything else is factored in, many patrons will choose you if you are serving your food in a way that does not hurt the environment.
Research makes perfect:
When you have a good concept that you want to share with your local community in the form of a restaurant, you normally have a secret formula or set of unique foods that will create a lot of satisfaction. If you can look beyond your urge to hide some of what you plan to do before you get started, you can gain a lot of marketing strategy help by doing thorough market research.
Market research is normally done by asking relevant questions of people in an environment that is designed to ensure that they are random. Focus groups are another type of market research that can be created in order to have several people come together and discuss a topic or product. As many finance people will fund you if the market research bears out your idea. It is a pretty good idea to invest some time into developing market research for your market segment.
Marketing your restaurant using best practices like market research is one of the most proven ways of saving time and money as you steer your firm towards financial success.