How to Get Media Exposure For Your Business

Getting media exposure can be a game-changer for any business. But how do you get organic press releases and media coverage like large and successful brands do? Successful companies, such as Apple and Google, seemingly make it to the front pages and headlines of news outlets and online portals effortlessly. Of course, these companies have the budget, manpower, market interest, and connections to make that happen. If you’re a new player in the field, don’t worry. There are surefire ways to get media exposure for your business without having to spend a great deal of limited resources:

Do Something Out of the Box 

Being the nth business to launch the same product or service won’t create any excitement nor will it merit any attention from the media. You need to think and do something that no one else has done before. That being said, you don’t necessarily have to reinvent wheels to make waves in the market. Turning an outdated and overused feature into something fun and hip can easily catch people’s attention.

Submit a PR 

Perhaps the fastest and easiest means of getting media exposure for your business is by submitting a press release. The challenge, however, is finding a newsworthy event to cover. If you’re just about getting ready to launch your business, you could submit a PR that covers the initial launch itself. Other topics you can cover include successful funding rounds, prominent investors getting on board, and a product getting approval from regulators. Submitting a press release is a lot simpler nowadays with companies like NewswireNEXT offering organic, mobile optimized PR outreach and distribution.

Speak With Freelance Journalists

You can also look for reputable journalists to get your business covered in a story. This is an ideal option if you are looking for a more comprehensive piece, like a Q and A interview or if you want someone who you can build a business relationship with for all your future press releases. Study their writing style as well as their main expertise. If you are launching a tech startup, for instance, look for a journalist who is experienced in covering tech-related news. You wouldn’t want someone who has no experience or connection in tech whatsoever to be covering your story, would you? This can affect the credibility and integrity of the story.

Get Involved With Your Community

Establish a positive brand image by getting involved with your community. The stories don’t always have to be just about your startup. Set up stories where the focal point is your local community or a good cause and associate your business to it. Look out for happenings that are sure to bring in media attention and swoop in to show your support, either by volunteering your manpower for charity work or as a speaker for a seminar or convention.

Do Something Nice For Your Workers

Companies that do something good for their workers can end up in the right side of press releases and news reports. Take Walmart for instance. The multi-billion dollar company made headlines early this year when it decided to raise the starting wages of its employees to $11. Some tech companies have also made headlines in the past by giving huge bonuses to its select employees.

Final Thoughts

Getting positive media coverage for your business can lead to brand interest from key market competitors, investors, and consumers. The question is – are you up to it? Use the five tips above to get started, but keep in mind that there are dozens of other ways to get the public’s attention, such as hiring a good spokesperson, taking press photos, scheduling embargoes, and being active on social media.

Adam Richards

About Adam Richards

Adam Richards is a semi-retired business professional originally from Bangor, Maine. He spent the majority of his career in sales and marketing where he rose to the marketing lead of a Fortune 1000 company. He then moved on to helping people as a career counselor that specifically helped bring families to self-sufficiency through finding them rewarding careers. He has now returned to Bangor for his retirement and spends his free time writing. This blog will be about everything he learned throughout his career. He'll write on career, workplace, education and technology issues as well as on trends, changes, and advice for the Maine job market and its employers.