B2B marketing trends change every year. In order to come up with a good B2B marketing plan, you will need to evolve with the marketplace. Analyzing and understanding current trends will help you come up with a good marketing plan.
Prominence of Videos
It goes without saying that videos have taken the internet by storm in recent years. It doesn’t matter if they’re 360 videos, live stories or timelapses – people are always tempted to watch them. This is exactly why many businesses, brands, and even individuals have experienced success simply by engaging with other users through videos. The main reason why videos have become so popular is because they are easily understandable. After all, people are always more drawn towards watching motion rather than looking at a still image. Because the videos are so easily understandable, it makes them interesting and clickable.
Another reason why videos are so popular is because they rank high in search engine results. In other words, they will be readily accessible to info-seekers. On top of that, videos are easily shareable, which is extremely important if you want to share a message to as many people as possible. By watching and listening to the content on the video, people are able to easily comprehend and retain information.
Although this isn’t a new trend, it’s still incredibly important when it comes to creating a B2B marketing plan in 2018. The reason why this trend is important is because people use mobile devices in order to satisfy their needs for entertainment, information, and news. In fact, most people check their phones for mails and social media as soon as they open their eyes in the morning.
Most B2B marketing leaders make sure to engage customers through mobile devices, since it not only reduces purchase time, but it also increases customer loyalty. Companies that don’t come up with a good mobile engagement strategy will most likely face some big challenges sooner or later, since they will most likely be excluded from buyer consideration if they don’t adapt to a mobile first mentality quickly.
It’s slowly becoming evident that LinkedIn is the best social media platform when it comes to B2B marketers. This social media platform offers some amazing features that can help broaden the reach of certain B2B marketers instantly. Most brands and business are currently working on using content marketing to maximize their exposure, considering that LinkedIn became such a popular hub for content on professional topics in recent years. By using content marketing to maximize exposure, businesses can easily set marketing trends and establish authority.
Virtual and Augmented Reality
VR and AR industries have seen an incredible rise in recent years. In order to keep up, B2B marketers are gladly embracing these new technologies and are currently looking for ways to engage customers through virtual and augmented reality. Many B2B marketers are coming up with really innovative ideas on how to use this technology to their advantage. For example, an interesting idea revolves around putting customers in a virtual product simulation where marketers are able to be in the same room as the viewer and can address questions there.
Programmatic Advertising Buying
This represents an improved form of the traditional advertising buying. Computer algorithms are now tasked with analyzing markets and other data so that they could come up with a recommendation for an ad buy. Although human media buyers used to do this job, computer algorithms have minimized errors, increased efficiency, and reduced ad cost. Although there are a few concerns with programmatic ad buying, there’s no denying that it will continue to evolve and that it is going to be a trend that will surely rule your B2B marketing plan in 2018.