How to use social media for businesses

If you’ve never engaged on social media marketing before, this form of marketing is completely different than the traditional marketing you’ve likely worked with in the past. The customers on these platforms are looking for a specific type of content when they log in on Facebook or Instagram, which is why it’s necessary to alter your marketing approach if you want to be successful.

Don’t Promote Your Business Too Much

Before you start delving into social media platforms to market your business, it’s important that you understand how not to promote your business. Marketing your business on social media is meant to make your customers feel closer to your brand, which is why most businesses focus on being personable when posting on Facebook or Twitter. While just under 60 percent of Americans who use social media believe that it helps them get answers to their questions more readily, it’s important that you only overtly market your company in every one out of six or seven posts.

If you spam marketing materials and advertisements constantly on your Facebook page or Twitter profile, your customers won’t be interested in having actual conversations. The key to a successful marketing campaign on social media is to create great content that provides your customers with what they’re searching for.

Consider Using the Instagram Stories Application

If you are looking to market your business on Instagram, one of the best methods that a business can use to gain a strong presence on the site is an application known as Instagram Stories. With this tool, you can use photos and video to start engaging with your core audience. Over time, this tool should also be able to assist you in reaching any marketing goals that you may have for the platform.

Almost 50 percent of all companies who operate on Instagram use this application at least once every month. These photos and videos take up the entire Instagram screen when you post one and are designed to provide your customers with a closer look at your business. There are a myriad of unique and interesting ways that you can leverage this tool such as by adding a poll to the story. These stories only stay up for 24 hours before they are taken down, which is why it’s important that you use them sparingly for good effect.

Have a Personality

Nothing is more damaging to the marketing efforts of a business on social media than having posts and content that are devoid of personality. Whether you’re linking to a blog or updating your customers about a special sale that you’re about to have, it’s essential that your brand personality is fun and engaging, which should push your target audience to engage with the brand. The personality you choose to develop for your brand largely depends on what type of company you are. However, posting funny content will always have a good chance of bringing success for your marketing objectives.

Utilize Tools Provided By Each Social Media Platform

Most of the popular social media platforms provide a variety of tools that are designed to assist businesses in getting a foothold on the platform. It’s recommended that you focus on 2-3 social media platforms at first and make sure that you tailor the marketing content to the platforms individually as opposed to attempting to perform a one-size-fits-all approach. For instance, customers who use Twitter are primarily looking for bite-size content, which means that your tweets will need to be short and succinct while also having some flavor to them. Many businesses know how to write short posts but fail at making them interesting. Don’t hesitate to add hashtags at the end of your posts.

As for Facebook, this platform is great for lengthier blog posts and will allow you to have conversations with your customers. When marketing on Facebook, it’s important that you address customer concerns quickly and that you try to respond to at least some of the questions they have. Visual content is also essential on Facebook. Use the Audience Insights tool by Facebook to learn more about your target audiences so that you can focus all future content on their interests.

Adam Richards

About Adam Richards

Adam Richards is a semi-retired business professional originally from Bangor, Maine. He spent the majority of his career in sales and marketing where he rose to the marketing lead of a Fortune 1000 company. He then moved on to helping people as a career counselor that specifically helped bring families to self-sufficiency through finding them rewarding careers. He has now returned to Bangor for his retirement and spends his free time writing. This blog will be about everything he learned throughout his career. He'll write on career, workplace, education and technology issues as well as on trends, changes, and advice for the Maine job market and its employers.