There is no reason why your small business should not take advantage of the internet to sell and to market itself. However, with thousands of companies selling similar products, it is vital that you stand out from the pack. Here are five best practices to grow your business online.
1. Make it easy for your traffic to find information
The attention span for most online visitors is just under 15 seconds. If they do not get what they need in this period, they will bounce to look for information elsewhere. A good web design can allow your visitors to find the information they need with ease and can help keep them longer on the website. It is important to arrange the links to other pages such that the most valuable links come to the forefront. Also, cross-link pages offering similar information. In addition, reduce the number of pages to a few essential aspects of the business.
2. Draft a compelling call for action
Do not just provide information to your visitors without telling them what to do. Do you want them to buy, contact you or sign up for the newsletter? Draft a strong message that entices the readers to take action. Remember, without the call for action, your website does not offer any value to your business.
You may create one or two calls to action. For example, you could tell the user to contact the company for more information and also invite them to sign-up for your newsletter. However, do not prompt them to do too many things so as not to confuse them.
3. Create a responsive website
Today, more people are accessing the internet through their smartphones than through the PC. Therefore, most of your visitors are likely to come from portable devices. Design a website that can easily fit on small devices without the need for zooming the text. Search engines also favor websites that are mobile friendly. Therefore, in addition to enabling your visitors to access the site conveniently, a responsive website will improve not only customer experience but also your SERP ranking.
4. Engage your audience on social media
You need a presence on social media platforms where your target audience visits regularly. However, it is important not to spread yourself too thin to avoid dormant accounts. Active social media prescience can enable you to engage in conversations with your target audience, learn about their needs and preferences, and show a human side of your business. It can also enhance your brand awareness while even getting you direct sales. Be sure to embed links to your social media pages on your website to encourage website visitors to join the conversations.
5. Create a uniform brand identity across various platforms
YOUR brand identity is the subtle perceptions and image that your brand projects to your customers. For example, a brand directed to the youth should be cool, convenient or hippy. Your customers need to experience the same messages across various online platforms where you market your products.
Determine your ideal band voice, perceptions and promises. All your online and offline marketing materials should project the same message, and all your text and videos should have a similar voice. A consistent online identity reinforces your brand message and increases brand awareness.
Always find the best ways to connect with your clients and prospects online. Besides, make it easy for visitors to engage with you, learn about you and buy from you. With proper strategies, the internet has the potential to grow your small business exponentially even with a limited budget.