Businesses want to stay in the minds of their customers, and we have seen this with everything, from letters in the mail thanking clients for their business to follow up emails and even pens, magnets or stationary items that clients can take home.
The right gesture can keep your business in the minds of those that matter most: clients and customers.
Memorable gift ideas are just one of the many ways that small businesses are able to distinguish themselves from larger brands. A few of the most memorable gift ideas that companies are handing out to their clients today are:
1. Office Plants for Professional Clients
If you have a special client that you deal with in the professional sense, there’s a good chance that they have a desk that can use a little sprucing up. One of the trendy items that we’re seeing being given as gifts to these professionals are succulents.
You can purchase an actual plant, or you can choose to choose an artificial arrangement which will not trigger any allergies or require any maintenance.
When your client sits down at his or her desk, you’ll be one of the first businesses that come to mind.
2. Gift Cards When the Moment is Right
Meeting with clients for dinner or to talk over business plans can lead to a lot of revelations about the client. Some clients will become close friends, and when talking to them, try and find out what restaurants they prefer.
It’s a great talking point, but it’s also a great way to find the perfect gift card to purchase. You may be chatting with your client and they love Italian food. You can purchase an Olive Garden gift card for the client, or you can ask them to recommend a place that they like to go to when they go out for dinner.
People prefer gift cards, and it will leave a lasting impression on the client.
3. Coffee or Tea Blends
A great gift for most clients. Coffee and tea can be purchased for cheap, but you’ll want to send a gourmet basket of them to your client. You can create your own blends online, and if the person doesn’t like coffee, tea will always suffice.
If the person is not a coffee or tea drinker, you can always purchase a food basket.
4. Business-centric Items
A lot of businesses will use gifts as a promotional tool. You can have a lot of these items pre-manufactured for you with labels and logos in place. The items that you’ll want to buy and send to your clients as gifts include:
- Coffee cups
If you have a lot of international clients, you may want to have passport cover created for your clients. This is an especially nice gift idea for travel agents or travel insurance companies.
Gifts can help make a person’s business stand out from the competition. A little thoughtfulness goes a long way in helping a business make a lasting impression on their clients. Gifts can be small, and they can even be as simple as an in-store discount or credit.