Five Tips For Combining Sales And Marketing For Your Online Business

When you want to increase profits, you must consider mixing sales and marketing. Your online business does not operate like a brick and mortar store. You cannot plan to sell your products or market yourself like a normal company. You can use the five tips below to mix sales and marketing, and you will save money, save time, and make more money.

  1. Use A Consumer Relations Program

If you are using something like Insightly CRM, you can manage the consumer information you collect. You need to know who visits your site, what they buy, and when. You can create landing pages for your site that market your latest sale, or you can use the CRM to send emails. Your emails can educate and sell the customer at the same time. Plus, you can send discount emails to your best customers.

  1. Use Affiliate Ads

You can use affiliate ads to market your business to customers and partners. Your business uses ads to target specific people. However, you need to create ads that websites want. When you mix sales and marketing, you are actually selling ads to your advertisers.

The people who carry your affiliate ads get a commission when people buy through your ads. This is a good way to reward people who carry your ads, and you are offering an incentive that people want.

  1. Use Social Media For Customer Service

You should use social media to do more than post ads or wisdom. You can accept messages through social media. You can offer customer service through these messages, and your customers might find that this is much more convenient than trying to call. In fact, you can cut back on your call system because social media is an effective customer service.

When you offer customer service through social media, your customers will follow you. Your customers are more likely to share your posts, and they might leave comments on your posts about your amazing customer service. You are marketing your business through word of mouth, and you are selling your loyal customers on your particular brand of customer service.

  1. Use Video Marketing

You should use video marketing to explain how your products or services. Your videos could go viral, and people that have never heard of your company will see your ads. This is a very simple way to market your company because you can mix comedy and marketing. Plus, you are selling your product in the ads. You are answering every question that your customers have, and you never need to sell your products a second time when your customers call. Plus, viral content lasts forever. This is a permanent form of marketing that every company wants.

  1. Create An Ad Campaign Based On Your Most Popular Product

When you create an ad campaign based around your most popular product, you could focus your company’s efforts on the product name. Your company’s name might not be of much importance if the name of your most popular product resonates with customers. You are selling a product name everyone knows, and you could even change your URL to the name of your most popular product.


The tips listed above will help you mix sales and marketing. You want your customers to understand what they are buying without asking questions or calling your office.

Adam Richards

About Adam Richards

Adam Richards is a semi-retired business professional originally from Bangor, Maine. He spent the majority of his career in sales and marketing where he rose to the marketing lead of a Fortune 1000 company. He then moved on to helping people as a career counselor that specifically helped bring families to self-sufficiency through finding them rewarding careers. He has now returned to Bangor for his retirement and spends his free time writing. This blog will be about everything he learned throughout his career. He'll write on career, workplace, education and technology issues as well as on trends, changes, and advice for the Maine job market and its employers.