You may have thought that the hard part was starting a business, but you will soon see that the real work is actually about to begin now. Keep in mind that you will have to act fast if you want your business to be a success. Nevertheless, the good news is that you won’t have to spend a ridiculous amount of money or time to get noticed. Here are 5 simple tips for getting your small business noticed.
Have a Professionally Designed Website
If you want your potential customers to take your website seriously, you will need to hire someone to design it. Remember that you will only have a few seconds to convince visitors that they should stay on your website, which means that it needs to confidently reflect your brand. You should update it with relevant information often. Instead of just posting the products or services you offer, it’s recommended that you include news relevant to your industry as well.
After all, you should aim to encourage your visitors to stay on your website as long as possible, since this will increase the chance of them making a purchase. In case you also own a brick-and-mortar store, it’s important to clearly include information about where it’s located. Note that although you’ll probably be able to create a website by yourself, it will most likely look amateurish. This is why it’s always best to hire a professional.
Use Social Media
Social media is extremely important when it comes to marketing in this day and age. In fact, there’s an extremely high chance that you won’t ever see your business take off properly if you don’t have a presence on big social media platforms. However, you should know exactly what to post on your social media pages. Keep in mind that you should avoid mentioning your products or services in every post. Instead, you should post some interesting news about your industry or engage with your followers by asking them questions every once in a while. This way, they will see your page as a fun place, which will encourage them to visit it more often.
One of the best ways to constantly gain more followers is to find content that people will want to both read and share. As long as you’re current followers are active, you won’t have to worry about new ones.
Direct Mail Marketing
Even though most people now prefer to do email marketing, direct mail marketing is actually still the best option if you want to attract new customers. Know that even if people throw away the mail you’ve sent, the image of your brand will still be engraved in their minds.
However, it’s worth noting that if you make the promotional mail look appealing, there’s a good chance that a lot of people won’t throw it away. “The design of your promotional mail is crucial if you want to achieve a high response rate. If you’re talented you can come up with the design yourself. If you’re not, then you should leave the job to the professionals,” notes Carlos de Santos, president of Catdi Printing.
One of the best ways to attract more potential customers is to start rewarding people for sharing links to your website. The best reward that you can give them is a discount for the next product they purchase. This way you will not only gain more customers, but you will also encourage your existing ones to make more purchases.
Engage in Local Networking Events
When you finish doing everything that you can to get your business noticed online, you should start getting involved in local networking events. By doing this, you will meet potential clients as well as other local business owners.